Trade Marks

Brand protection is a fundamental weapon available to businesses to protect the unique identity of their goods and services.

Goodwill in a brand name can represent a substantial non-tangible asset for a business and hence it is vital to effectively take action to enforce your brand name. Failure to take action to protect your brand name and lead to a dilution of the brand and render it generic.

Hong Kong has a very good legal framework to protect trade and service marks. The Courts are well experienced in providing remedies in a timely manner to protect brand owners and prevent damage to their name and reputation.

We have considerable experience in assisting brand owners to not only secure their rights in Hong Kong and around the world, but also to enforce their rights.

Registered & Unregistered Trade Marks

Brand names can be registered providing they meet certain criteria. Registration entitles you to use the trade mark to the exclusion of others.

If your mark is unregistered or is unregistrable you can still protect the goodwill you may have built up in that mark. In such a case it is important to ensure you adopt the necessary strategies to protect your goodwill.

We would be pleased to help you protect your brand name.

We have considerable experience in assisting brand owners to not only secure their rights in Hong Kong and around the world, but also to enforce their rights.